I have loved makeup from a very young age, but as I grow older I face a dilemma between my love and my fear of it. In one way I am equipped with a skill that can make any woman feel powerful, confident and beautiful. But in another way I am a perpetrator of a culture which not only pushes very specific ideas of beauty, but puts beauty at the forefront of a woman's identity; the top of the list about what defines her.
Taking care of yourself inside and out is a sign of pride, motivation and ambition, for men and women alike. Just like surrounding yourself with beautiful things in your home, being pleased with what you see in the mirror can cheer up your day, make you more confident and help you achieve your goals. Having a recognisable "brand image" can be just as important to an individual's success as it is to a company. Used to this end, makeup is a tool to express your style and personality whether that's tailored minimalism, vintage chic or mad cat lady!
Unfortunately, many of us use makeup not to compliment our sense of style but to cover our true selves. We feel as though we are acting from a beauty deficit and need to add hair, makeup and clothes in order to get back to an acceptable level. If you removed all artifice from your appearance right now how confident would you feel? No padded bra, no blow dry, no concealer, no mascara. How comfortable are you in your own skin?
It is my mission to give you the information you need to get makeup working for you, not the other way around. I want to empower you with makeup, not chain you to it. I want you to stop wasting time trying to change your skin tone and start really looking after your skin. Stop coveting someone else's eyebrows and embrace your own features. Stop chasing ideals that don't fit and find the art in your own beauty. With inspiration, information and honesty I hope to get you there.